In addition to assisting with brand research and strategy, I worked with a team of designers to establish a brand unique to UVA using the national GWC brand manual; we created a color palette, logo, and art direction based on the national brand. I assisted with designing their website on Figma which the members of GWC then coded and was responsible for building the brand toolkit and brand manual, also designed in Figma.

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Girls Who Code is a non-profit organization with multiple collegiate chapters, or "loops," supporting women in STEM by equipping them with tools and resources to succeed. With a national brand identity already in place, we decided to create a brand identity specific to the UVA "loop".